Content Strategy for the Web by Kristina Halvorson
Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. What does this mean for SEOs and content strategy? What are the new rules of writing for the web? The content strategy has relatively the new type of the discipline in the digital marketing. The sans-strategic world lacks a great deal. All of the invaluable information that she shared in the first edition is included with numerous new examples. These are some of the things I explored in my presentation at Confab London 2013. Your SEO strategy is very important to your overall web traffic strategy. How do we future-proof our authors? �Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web.
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